We don’t sell jewelry. We sell keepsakes.
OUR MISSION
At our core, we believe beauty isn’t found in glitter or shine—it lives in the quiet moments. Our pieces are created for women who don’t need to “dress up” to feel like themselves. For women who are steady, grounded, and beautifully unassuming.
We design keepsakes that connect you to time—your past, your people, your culture. These aren’t just accessories. They’re worn reminders of where you came from and what matters most. A grandmother’s voice. A childhood kitchen. A story passed down through generations. Our collections are inspired by nostalgia, shaped by tradition, and guided by family values.
Welcome to a place where jewelry isn’t just worn—it’s felt.
NOU KA MEANS "WE CAN"
OUR STORY
The founder of NOUKA never really saw herself reflected in traditional jewelry ads. She wore the same rings for a year—pieces that reminded her of an incredible chapter living in Madrid, Spain. When it came time to schedule NOUKA’s first photoshoot, she invited friends who had never modeled before. The moment felt right—authentic and true to the brand’s vision.
In November 2024, what began as a simple adventure evolved into a powerful movement. NOUKA was born for women who don’t always see themselves in glossy catalogs—for those who reach for comfort before couture. It’s for women who carry quiet strength, deep love, and a thousand untold stories.
NOUKA is for anyone who’s never thought of themselves as a "jewelry person." That’s exactly the point.
A love letter in adornment
'PERLES DES IDYLLES'
Our latest collection is steeped in la nostalgie of the founder’s cherished island—its rhythm, its soul, its quiet poetry. Inspired by her mother’s tender love for classic chansons françaises, each piece carries a whisper of grace, elegance, and unwavering devotion.
Perles, or pearls, symbolize timeless femininity. Idylles evoke fleeting romances, stolen glances, and soft sunlight dancing on linen. Together, PERLES DES IDYLLES is a tribute—not only to the place she calls home, but to every woman who finds beauty in simplicity and strength in softness.
To the femme discrète, like the founder herself—this collection is as much yours as it is hers.
Wear it. Feel it. Live in it.
